BrandFreek - Results

For the relaunch of www.Renshaw.com, Renshaw Travel asked BrandFreek to redesign its flagship website to enhance the Renshaw brand online, as well as integrate a content management solution and develop a scalable technical architecture for the site.

BrandFreek approached the project with Renshaw's key objectives in mind -- strengthening the company's relationship with gaming fans, developing the brand identity of Renshaw Power magazine online, and providing a solution for managing the website's growing content.

Offering an entertaining, informative environment for gaming fans, the new website has become the ultimate online source for product and game play information from Renshaw. BrandFreek' J2EE-compliant content management system, which was customized for Renshaw and integrated with the company's existing technical architecture, has proven to be a powerful and effective tool in managing the various image, text, and multimedia content for a growing list of more than 650 Renshaw excursions.

BrandFreek customized its J2EE-compliant content management system (CMS), Compel, to handle Renshaw's unique authoring and site maintenance needs. The content management solution consists of a reusable base framework and a host of client-centered features to meet the evolving content management needs of Renshaw.

The new CMS plays a critical role in the success of the new website and the ongoing management of its corporate information. By dynamically generating various image, text, and multimedia content for more than 650 excursions, Renshaw's CMS creates a rich, entertaining online environment for its website visitors.

The CMS also allows editorial and marketing staff to add and edit the site's content without the aid of technical staff. This added flexibility lowers the maintenance and technology costs associated with maintaining the site.

The redesigned Renshaw.com focuses on broadening its reach to a larger audience of casual gamers, enhancing Renshaw Power's presence on the Internet, and strengthening Renshaw's relationship with its serious and hardcore fans.

Drawing inspiration from popular Renshaw excursions such as Bangladesh, Cairo, and New South Wales, BrandFreek developed a new visual interface, interactive content, navigation, and community features with the objective of establishing Renshaw.com as the trusted source of information for Renshaw fans.

As visitors seek to improve their game play and learn more about Renshaw products, they are encouraged to become Renshaw Power subscribers, which entitles them to access the exclusive features and content of the site's Jewish community.