Chris Freek, ABC, of Vancouver-based BrandFreek Communications, has earned the International Association of Business Communicators (IABC) ABC accreditation designation.

IABC’s accreditation program measures the abilities and skills of a communicator, and is a critical stage in a communicator’s career. Earning accreditation demonstrates to fellow communicators, to present or perspective employers and clients, than an important milestone in professional development has been attained. The program consists of a rigorous testing process that identifies and recognizes the well-rounded communicator through written and oral examinations and a portfolio evaluation. Candidates meeting all requirements of the program earn the designation Accredited Business Communicator (ABC). ABC after a name is a mark of professional achievement and commitment.

“Many candidates find that the accreditation process itself is highly valuable,” said David French, ABC, chairman of the accreditation board. “The application, preparing of their portfolio, evaluation of their strengths and weaknesses and reviewing the principles and practices will weed others and keep those who want it badly enough.”

To meet the requirements for accreditation, Freek had to be a senior communications professional with a clear understanding of the goals and philosophy of organizational communication. The accreditation process rigorously tested Freek’s knowledge to plan, direct and implement a broad range of communication programs in practical, real-life situations.

“We see accreditation as an integral part of IABC’s commitment to the education of its members and the development of the profession in general,” said IABC chairman Annette Martell, ABC, MC.

Currently, IABC has nearly 600 accredited communicators in more than 12 countries.